ZANA Corporation acts as the “Japan Sales Office” for overseas suppliers, providing comprehensive support for sales activities and project management. Unlike traditional trading companies that simply handle distribution, we operate as an integral part of our clients’ “Japan branch,” taking full responsibility for sales, project coordination, and post-launch support throughout the entire process.
ZANA Work and Value for Suppliers
The ZAT Group is a global sales organization. As a team of specialists with diverse experience and expertise, we lead every stage from planning to execution, driving innovation in products and technology solutions within the automotive industry. Our mission is to enable sustainable growth for our clients.
ZANA Service and Functions
ZANA conducts proposal-based sales of products and technologies from overseas automotive parts manufacturers to Japanese automakers and Tier 1 suppliers. In particular, the German manufacturers we represent boast long-standing relationships of trust and exceptional technical expertise with the “German Big 3” — Mercedes-Benz, BMW, and Audi. We deliver solutions that enhance vehicle value and functionality for Japanese automakers, offering perspectives that differ from those of domestic parts suppliers.
From Japan to overseas
Another core pillar of ZANA’s business is consulting services that support Japanese suppliers in developing proposal-based sales strategies for entering global markets. Our parent company, ZAT, and North America’s Narens Associates have extensive expertise in building business with overseas automakers, backed by a strong track record of effective proposals to technical and purchasing departments. For parts manufacturers considering global expansion, we provide solutions that minimize direct investment, reduce risk, and deliver maximum sales results.
Supplier Benefit of Cooperation
Convince Japanese Customers and build trust
Grow business with Japanese OEM I Tier One Suppliers
Effective and efficient sales work with ZANA investing in joint business building
Get expertise of Japanese sales professionals
“Bridge” cultural / Language / time differences
ZANA Automotive Expertise
Door opening
- Understanding of and experience with OEM specific processes.
Grown trust
- Knowledge and experience in the intercourse with OEM specific “customer language”
- Ability to judge about commercial-strategic and technical-product oriented strategies and the probability of success.
- Knowledge and understanding of OEM organizations and decision making structures.
- Knowledge of the characteristics and meaning of a “supplier-DNA”
Clear view
- Understanding for the requirements and priorities of large-scale-production.
- Truthful and resilient contact persons for support with information and achievement of help.
- Respect and professionalism in the intercourse with power of carmakers.
